Leadership

With over 18 years of hands-on experience in CPG marketing, sales, advertising, and business development, I’ve had the privilege of partnering with renowned global brands and Fortune 500 companies. Throughout my journey, I've taken on diverse roles that blend multicultural consumer insights, market management, and experiential marketing to drive impactful brand growth.

At the core of my expertise is consumer-centric leadership, rooted in creativity, diplomacy, empathy, and a strategic vision. Whether it’s brand marketing, event management, product development, or building meaningful multicultural relationships, I take pride in fostering authentic connections that resonate with audiences.

As a leader in multicultural marketing and inclusive brand storytelling, I've provided the strategic direction needed to elevate my clients to the next level. Whether guiding experiential campaigns or shaping timeless DEI initiatives, I’m passionate about creating narratives that truly engage and inspire.

Top Skills & Specialties:

• 18+ years in marketing and sales leadership

• Over 10 years in the alcohol industry with deep commercial expertise

• Brand activation and experiential marketing

• Multicultural marketing with a global mindset

• Creative strategy and innovation

• Operations and growth-focused leadership

• Inclusive communication and collaboration

• Digital marketing and consumer behavior

• Market research insights and executional excellence

• Fluent in Spanish and English, with working knowledge of Italian, French, and Portuguese

Having lived and worked across LATAM and Europe, I bring a global perspective that has shaped my confidence, empathy, and self-awareness. I’m a strong advocate for diversity, equity, and inclusion (DEI), helping brands build meaningful dialogues with Hispanic and Multicultural communities through thoughtful, inclusive communication. 

Passionate about technology, entertainment, and sports, my entrepreneurial spirit fuels my creativity. I've led successful campaigns that bring brands to life, and I continue to seek opportunities to challenge the status quo. 

Outside of business, I’m dedicated to self-care, philanthropy, and personal growth. I firmly believe in creating a positive impact, both in my professional and personal life, for a better future. 

In short, I’m a dynamic brand guardian on a mission to ensure that products and services align seamlessly with a brand’s values. I champion social strategies and excel in identifying opportunities to drive research, design, execution, and innovation across both digital and traditional platforms.